by | May 28, 2012

Ever since Baker Real Estate Incorporated launched its Montreal operation last fall, business has been booming! “Immobilier Baker” is currently representing two exciting developments, with several more coming on board this summer and fall. Our decision to have a presence in that gorgeous city is proving to be a wise one. We had a hunch that the demand for new condominiums there was certainly accurate. The real estate situation there reminds me of Toronto nearly a decade ago. People in Montreal are realizing the benefits of eliminating long commutes from their lives, and the idea of living in the urban hub is appealing to a growing segment of the population.

Our newest Vice President at Baker Real Estate Incorporated, Debbie Lafave, is from Montreal, and she has been a major champion of Baker establishing a presence there. She and I traveled to that beautiful city many times to explore the marketplace, and we were astounded by the growth. And why not? Montreal is absolutely captivating with its European feeling and incredible shopping, fashion and culture.

Toronto is the Mecca of real estate development, but as land becomes scarce here, many Toronto developers are now calling us into meetings regarding land acquisitions and projects they are evaluating in Montreal. Our phones are ringing off the hook with inquiries. Since we made our presence there known last summer, they have visited the city, and they can literally feel opportunity in the air. Construction cranes dot the horizon and new development activity is buzzing, a situation that hasn’t occurred there in years. Our developers bring a lot to that city including a wealth of experience in creating condominiums, from the approvals process to sales and marketing.

Montreal has welcomed Baker with open arms as well, especially because we have a finger on the pulse of the market and buyer preferences through Debbie. We continue to hear that Montreal is different, and it is. We are able to stand up with pride that we are prepared to accommodate this unique perspective. As someone who grew up in Montreal, Debbie understands the buying culture, and I have the experience and know-how to harness that for success.

During our trips to Montreal, we met developer Mitch Abrahams of Malen Capital Corp. and The Benvenuto Group, who had already figured out the city’s appeal. He is also from Montreal and has family there. He and his firm are developing Onyx Condominiums, and he asked us to represent the residence. It was a natural fit, and Onyx was our first launch there in the fall. The condominium was incredibly successful, with people lining up around the block to buy. In fact, it was so successful that it is already under construction. At the opening, there were long line-ups of people who were excited about owning a condominium suite in Côte-des-Neiges, across the street from beautiful Mount Royal. This area is only five minutes from downtown Montreal. And as we have worked with Mitchell Abrahams on 83 Redpath in Toronto, we knew that Montrealers would be impressed with the design and quality this developer offers. If you are moving to Montreal or would benefit from having a pied-à-terre in that city, act now – only a handful of suites remain.

Watch for more information on our Montreal offerings in the near future. Check the Baker Real Estate website for updates.